dealer Locker vinyls and panel stickers
AutoPoint digital lockers are placed in a dealership allowing a customer to self-serve. From key drop to key collection, the graphics and panel instructions will guide the customer through the process of their use. I created the design and print process through an SOP, filing all elements in Microsoft Teams so designers could access all artwork and information from design to print and delivery. When liaising with dealers and manufacturers, I had to adhere to brand guidelines when applying the logos, colours and fonts to the graphic templates.
POINT OF SALE LEAFLETS FOR DEALERS
I created the 4 page folded leaflet template that could be amended for every car dealership that came onboard with the service plan offering. This was part of the package where the POS leaflet was optional. I worked with the client in order to build their leaflet design as per branding requirements. I created an SOP for the design to print process filing in Microsoft Teams so designers could access all elements.
Loyalty card LEAFLETS FOR their customers
I also created the trifold leaflet template for car dealership customers who take out a service plan. The mass produced leaflet was worked on with the client as per their branding requirements and what service icons and information they wanted to include. I also created an SOP for this design to print process, filing in Microsoft Teams so designers could access all elements. The retrieved data from the client shown in magenta was produced in an excel document by the team and then sent to the printers with the design for both leaflet and card.
Plans leaflet, concertina fold
I worked with the Director on the text content for the Plans leaflet. I had to plan the layout of each panel keeping a good balance of minimal text with full visual and heavy text with small icons and infographics. I chose 170gsm silk.
Connected Leaflet, trifold
I was asked to create a company leaflet design with the products and modules eDynamix offer. This had to be completed in time for the exhibition and compliment all other media I created through the lead up to the event. Account Managers shared out the remaining leaflets and distributed to dealerships around the country afterwards. I chose the silk coated 250gsm with velvet lamination on the outer cover. (AM Live, 2018).
connected leaflet reworked, half fold
I was asked to rework the connected leaflet so it could compliment the shift in the company branding. I decided to keep the design fairly simple this time by going with the 4 pages on A3, 170gsm silk option. (AM Live, 2019).
Kim Smith-Cryer 